SWP Speakers
AC Lockyer


Is a third-generation service business entrepreneur who has been called the father and founder of the industry known as softwashing.

In 1991 he started a company named Mallard Systems which grew to $4.8 million in revenue with three branches, supporting 36 trucks. In 2010 AC started Softwash Systems, a soft washing supply company specializing in equipment, chemicals, education, and support for soft washing businesses. Softwash Systems has grown to exceed 220 in-network companies, operating in nine countries, and producing more than $100 million in soft washing revenue each year.

He also has a passion for fishing. In 2006, when the turnkey Softwash Systems cleaning company was in the conceptual stage, AC decided to fulfill his dream of becoming a professional tournament fisherman. In their rookie year, he and his fishing partner, Thresher Klier, won the Redfish Tour National Championship.

Today AC leads Droplet International, a business holdings company with brands in the US and abroad…Softwash Systems, Disruptor Manufacturing, Bright & Blue Pool Services, Phantom Window Works, and Stingray Hose Reels.

He is a contributing author to the book W.O.W. Factor and has just released his latest book, 5 Keys To Pattern Success. Zig Ziglar Legacy Certified, he speaks at conferences around the world as well as mentoring business owners, growing micro economies, and encouraging business development globally.

Steve Baker

Steve Baker

Vice President, The Great Game of Business, Inc.

Steve coauthored Get in the Game as well as the update of the number one bestseller, The Great Game of Business—20th Anniversary Edition. Known for his engaging and irreverent style, Steve is a top-rated, sought-after speaker and coach on open-book management, strategy and execution, leadership, and employee engagement.

His audiences range from Harvard University to the Department of Defense, and he is a regular at Inc. magazine’s Inc. 5000 Conference. He has served on the Board of the National Center for Employee Ownership (NCEO) and SRC Holding’s Ownership Culture Initiative.

Steve is an award-winning artist and lives in Springfield, Missouri, with his trophy
wife, JoAnn, and three above-average children.

Macus Sheridan

Marcus Sheridan

Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage, and motivate audiences.
Forbes named Marcus “One of 20 Speakers You Don’t Want to Miss.” He has been dubbed a “Web Marketing Guru” by the New York Times and featured in Inc., The Globe and Mail, Forbes, and many more.

As an owner of IMPACT, Marcus has established one of the most successful digital sales and marketing agencies in the country. Within his speaking company, Marcus Sheridan International, Inc., he gives over 70 global keynotes annually where he inspires audiences in the areas of sales, marketing, leadership, and communication. Mashable rated his book, They Ask, You Answer, the “#1 Marketing Book”, and Forbes listed it as one of “11 Marketing Books Every CMO Should Read”.

AC Lockyer


Krystal Parker is a former executive for a Fortune 200 publicly traded oil and gas company. She has over 25 years of experience in organizational management, leading hundreds of union & non-union employees to provide J.D. Powers, award-winning customer service to more than 2.1 million customers across the U.S.

A former college dropout, Parker advanced her education at Harvard Business School for senior executive leaders focusing on innovation, globalization, and leadership diversity. She earned an undergrad in psychology and a master’s in marketing. As a certified DISC behavioural specialist, trainer, speaker, and coach, Parker opened a boutique consulting company, Intent & Impact, to help companies increase profit, reduce turnover, and enhance employee engagement. A best selling author and professor, Krystal teaches graduate and undergraduate level courses. She is also the president of the United States & Central Florida Christian Chambers of Commerce.

It Ain’t Personal, It’s Just Business

Jim McDonough's

Jim McDonough

President, Veterans Cleaning Solutions LLC

A 22-year army veteran built a successful home services company from his driveway using the principles of leadership learned in the service of our country that apply to every business on the planet.

His military accomplishments and positions include Master Army Aviator, Standardization Instructor Pilot, Instrument Flight Examiner, OH-58D Master Gunner, Tactical Operations Officer, and Aviation Combat Forensics Officer before retiring as a Chief Warrant Officer 4 in 2012 from Ft. Rucker, Alabama.

Since 2011, he has operated a home services company that serves the greater Enterprise and Dothan, Alabama markets. He is active in Rotary, Enterprise & Dothan Networking Alliances, and two Chambers of Commerce, and a member of the Disabled American Veterans, Veterans of Foreign Wars, and the American Legion, as well as a member of the Board of Directors for the Alabama-Small Business Development Center at Troy University. Jim continues to serve and advocate for the SoftWash Systems® In-Network tribe since 2015 as a 5-Star Company, former Pro-Staff, member of the Board of Directors, and past Chairman 2018-2021.

Jim has a passion for guiding small business owners away from the pitfalls associated with being over-worked and over-whelmed into a predictable, profitable, turn-key business using FIT, FOCUS, and FINISH LINES to Scale Your Start-Up to $1M.